Tagged: corporate reputation

Culture and a Company’s Most Valuable Intangible Asset – its Reputation

Culture and a Company’s Most Valuable Intangible Asset – its Reputation

Corporate leaders and executives like to mouth the words surrounding corporate culture.  It is part of the code they all use with each other.  Few of them, however, really know what the word means or even dare to understand the importance to their business. Let’s face it – corporate leaders and executives like to talk the talk but they rarely if ever understand what they...