Tagged: reputational risks

Managing Threats to Corporate Reputations (Part II of III)

Most companies do not adequately manage their reputations and the risks to their reputations. Too many companies are focused on “crisis” management, which is just another way to respond to a reputational risk that has already occurred. Such a focus is not reputational risk management but is more accurately labeled as crisis management, a reactive strategy. Companies have to change their perspectives and focus proactively...